Permanent.org
As Lead Creative at The Permanent Legacy Foundation, I oversaw the planning and execution of all creative endeavors including email marketing, blogs, UI/UX and social media content.
EMAIL BLAST CAMPAIGN
Our 2019 Holiday Email Campaign was a glaring success achieving a 45% CTR (the industry standard at the time was 21%).
Terry The Tardigrade
Terry the tardigrade was our resident mascot for Permanent that I created. He was meant to serve as our social media personality to draw in a younger audience. The idea was to use a character that represented sturdiness and longevity to reflect our secure data storage.
The tardigrade turned out to be the perfect choice as they can survive in the harshest of conditions and are quite adaptable. His social media campaign turned out to be a glaring success boosting engagement on Instagram by more than 1000%.
